I helped lead the creative execution of IBX’s Philadelphia Flower Show activation in partnership with OPE. The experience invited attendees to contribute to a large-scale floral installation using the IBX letters as flowerbeds, each guest selected a flower tied to a theme of community impact and added it to the display, creating a vibrant, evolving expression of collective growth. I led the in-house design work, ensuring the installation aligned with brand standards, enhanced the guest experience, and translated the agency’s concept into a seamless, meaningful physical interaction. This project deepened my focus on experiential storytelling and cross-functional creative leadership.