I helped lead the creative execution of this vibrant open enrollment campaign in collaboration with agency partner CML and photographer Jonathon Pushnik. From early concept alignment to on-set art direction, I worked across teams to ensure the campaign brought energy, authenticity, and a strong Philly voice to life. The final campaign featured vibrant, high-contrast visuals with real IBX members, the iconic Phillie Phanatic and Gritty plus our IBX letters capturing a, joyful spirit that resonated with our diverse audience.