I led the creative direction for a dynamic microsite designed to give IBX members exclusive, behind-the-scenes access to Philadelphia’s beloved sports teams. From concept through execution, I oversaw the visual design, user experience, and content integration to ensure the site was both engaging and on-brand. The microsite served as a hub for fans to get the inside scoop on their favorite teams, featuring curated content, player stories, game-day insights, and team partnerships. My focus was on creating a bold, energetic digital experience that celebrated Philly sports culture while reinforcing IBX’s role as a proud local supporter. The final product was a visually compelling, easy-to-navigate platform that connected deeply with the city’s passionate sports community.