I led the creative direction for Spring House Brewery in Lancaster, PA, overseeing a full brand refresh that included visual identity, packaging, and product storytelling. From concept to execution, I developed the branding and designed can artwork for their signature beers, ensuring each label captured the personality and flavor profile of the brew while maintaining a cohesive brand look and feel. My work helped modernize the brewery’s presence in a competitive market and brought a bold, distinctive visual style to their lineup—appealing to both loyal customers and new audiences alike.