The B.PHL Innovation Festival was a citywide event celebrating creativity, collaboration, and forward-thinking ideas—and I had the opportunity to help lead the creative vision behind it. As part of the core creative team, I played a central role in shaping the look and feel of the entire festival, which spanned multiple venues across Philadelphia and featured high-profile speakers, thought leaders, and celebrities.
I helped drive the creative direction across all touchpoints, from brand identity and environmental design to on-site activations, digital experiences, and event signage. My work ensured a cohesive visual language that tied together dozens of unique spaces and experiences, creating a unified and engaging atmosphere for attendees. Being part of such a large-scale, high-impact event not only sharpened my skills in experiential design and cross-functional collaboration—it also reinforced the power of design in bringing bold ideas to life across an entire city.