I led the creative for a dynamic, health-focused activation that brought together two local brands, IBX and Indego, for a collaborative community experience. Partnering with OPE, our third-party vendor, I developed the concept and oversaw the full creative execution of the activation. The centerpiece of the experience featured custom Indego bikes equipped with pedal-powered blenders, inviting participants to hop on and create their own smoothies through movement. The activation was designed to promote wellness in a fun, interactive way, while seamlessly integrating both brands' missions. My role included guiding the visual identity, user experience, and on-site engagement strategy to ensure the activation was not only memorable but aligned with both brands' values and messaging.