As lead creative, I designed a large-scale mural for the IBX-branded Fitness Courts—outdoor, mobile exercise spaces created in partnership with the National Fitness Campaign. The artwork blends bold, movement-inspired visuals with IBX brand elements to celebrate health, accessibility, and community pride. Set to appear across suburbs throughout the Philadelphia region, the mural transforms utilitarian fitness spaces into vibrant public art, reinforcing IBX’s commitment to well-being through design. I owned the creative from concept through final execution, ensuring the mural was both visually dynamic and strategically aligned with the brand’s health-forward mission.