I led the in-house creative direction for this high-energy TV commercial spotlighting the Sullivan brothers—rising stars of the Philadelphia Union. Partnering closely with CML agency, I collaborated with the Creative Director, CMO, and Director of Advertising to bring the concept to life from script to final cut. Shot on location at Subaru Park, the spot fused the power of sport and community health, capturing the spirit of Philly pride while reinforcing IBX’s commitment to local heroes. My role included creative oversight, visual storytelling input, and seamless alignment between internal brand standards and agency execution.